(Logan, UT — September 29, 2017) Altra’s newest limited edition shoe, the Torin 3.0 NYC, will be released on October 2nd to celebrate the urban running scene in New York City.
High reflectivity on the toe caps, laces, Altra logo and reflective “Run NYC” lettering on the heels allows you to run the city day or night. Big Apple highlights on the shoes include: a tongue with an Altra version of the NYC subway signage, the insole features a road pattern with “Run NYC”, the inner lining of the shoe is a graphic of the Brooklyn Bridge, along with a gray speckled midsole for city street vibes.
Altra’s best-selling Torin road shoe features a quick-dry air mesh upper for increased breathability, as well as an updated FootPod™ outsole that better maps the bones and tendons of your feet for natural flexibility. The Torin has a stack height of 28mm and a men’s sample weight of 8.4 ounces and a women’s sample weight of 6.5 ounces. This shoe is available for both men and women in the same sleek black/gray color scheme with New York highlights.
The Altra Torin 3.0 NYC will be released on October 2 and sold through a select number of Altra’s specialty running store retailers such as JackRabbit, Running Warehouse, Runner’s Block, Holabird Sports and Tread Lightly. This shoe will also be sold during the New York Marathon expo at Altra’s booth #523 and at www.AltraRunning.com. The Altra Torin 3.0 NYC will retail for $125 and since it’s a limited edition, it’s sure to sell out fast.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, firstname.lastname@example.org.