Good bike wear must meet several requirements. For sports cyclists in particular, the first priority is functionality. Appearance and suitability for everyday use are becoming increasingly important, especially in urban areas. Last but not least, sustainable bike apparel manufacturing is also growing in relevance. The leading trade show the Eurobike will show the diverse range of bike wear from August 30 to September 2 in Friedrichshafen.
The market for bike wear is currently bringing together several exciting developments. “In our view, there is no one trend this year. Instead, every segment is seeing its own trend – whether it be mountain bikes, racing bikes or everyday bikes,” says Bernhard Haberzett, marketing manager at bike and sports apparel supplier Craft. In the mountain bike segment, diversification is taking center stage: in 2018 loose fitting bike shorts will be available in four variants. “There are cross country, marathon, all mountain, endurance and downhill bikers, and each group has their own individual needs,” Haberzett explains. In the collection for racing bikes, the Swedish manufacturer’s focus for 2018 is on “professional apparel for everyone.” Craft is cooperating closely with the German professional team Bora-Hansgrohe in this effort.
Manufacturer Maloja gets the inspiration for their new collections for mountain bikers and racing bikers from somewhere else entirely. The Chiemsee-based company is adding a special visual flair to its summer 2018 collection. Under the motto “The Alpan Way,” prints in the collection will combine typically Japanese motifs like waves, blossoms and dragonflies with alpine flowers. There are pants and apparel inspired by the broader, more comfortable clothing style of Japan. A design with oak leaves is based on self-made linocut.
In urban areas, the focus is on bike apparel whose functionality is not apparent at first glance. The intent is to use functional bike wear that is appealing because of its generous comfort, that doesn’t look like the wearer is on their way to the Tour de France, and that can also be readily worn in the office. This is the approach being taken by Vaude, based in Tettnang, Germany, in its new bike wear line. “Many people want to show that cycling is an important part of their life, even when they are not on top of a bike,” says product manager Anna Holzner. That’s why, for the next season, Vaude is offering a variety of different groupings within its collection. “There are model series whose form, functional characteristics and materials are clearly designed for athletic performance. Next to that, we also have more moderate styles in our collection that are naturally still designed specifically for cycling but that, through a different choice of materials, cuts and colors, are also suited to other leisure activities and are more intended for multiple uses.” Sustainability continues to be a focus at Vaude. “It is about using materials from renewable resources and recycled materials and using them in a way that does not neglect the functionality the wearer wants,” says product manager Holzner. The entire 2018 bike apparel collection from Vaude is completely PFC-free – no fluorocarbon reinforcements are used in its manufacture.
Like Vaude, many other manufacturers are also placing their bets on environmentally friendly materials. The diversity of function, applications and looks that bike wear provides will be on display at the Eurobike from August 30 to September 2, 2017. At the Eurobike, the ultimate catwalk for bike wear can be seen at the fashion show, which will take place three times per day at 11 a.m., 2 p.m. and 4 p.m. in the East Foyer.
The Eurobike 2017 will be open daily from August 30 to September 2 from 9 a.m. to 6 p.m. On business days, from Monday to Friday, the show will only be open to trade visitors and accredited journalists. Additional information is available at: www.eurobike-show.com .