Kuala Lumpur, 12 September 2017 – Iskandar Puteri, Johor will once again play host to triathletes from all over the world in the Challenge Iskandar Puteri, the sixth race in the global Challenge series of full and half triathlon races from the 21st to the 23rd of September 2017.

The Challenge Family is the fastest growing global triathlon series, with 44 full and half distance races with spectacular courses in iconic destinations in 26 countries across 5 continents. The series attracts some of the best athletes to its races, with its flagship race in Roth, Germany (the home of triathlon) gathering an average 5000 professional and semi-professional triathletes attending each year, with the event even creating a record of having the registration sold out within 57 seconds in 2015! Challenge Iskandar Puteri puts Malaysia in the spotlight as one of the only 3 countries in Asia to host the Challenge series (Thailand and Taiwan are the other countries in the series).

The Challenge Iskandar Puteri race aims to be the number one triathlon event in South East Asia and to be the leading event for triathletes in Malaysia. In line with the Fit Malaysia initiative by the Youth and Sports Ministry, which aims to promote a healthy and fit lifestyle among the youths, Challenge Iskandar Puteri encourages the participation of all Malaysians in the growing sport of triathlon, with special packages designed to motivate more Malaysians to participate in this year’s race.

UEM Sunrise Berhad’s Managing Director/CEO Mr. Anwar Syahrin Bin Abdul Ajib said, “We are excited to be the title sponsor for Challenge Iskandar Puteri once again. This second installation of the race, as well as the fringe activities around it, will serve as a platform for us to communicate the vision and aspirations we have for Iskandar Puteri to the world. UEM Sunrise has always pride itself on building sustainable communities for the future, and our placemaking and community building efforts are encapsulated within the environments we create. As the master developer for Iskandar Puteri, one of the five flagship zones of Iskandar Malaysia, we are looking forward to welcoming the global audience to our shores. I am confident they will appreciate our state of the art developments, sustainable living, and the many attractions we have to offer.”

“UEM Sunrise’s support for Challenge Iskandar Puteri aptly strengthens our position as an advocate of placemaking that is illustrated in our multi-faceted approach to the planning, design and management of public spaces that serve to benefit the overall health and wellbeing of the people living within our communities” he added.

To add to the carnival like atmosphere, Educity, a fully integrated education hub by Iskandar Investment via its subsidiary EduCity Iskandar Malaysia Sdn Bhd will be hosting CHALLENGE Fun & Fit Zone 2.0 and 5K Fun Run on 22nd Sept 2017 (Fri) starting from 7am till 6pm at the same venue. The CHALLENGE Fun & Fit Zone 2.0 has many exciting activities for all to participate in, including Super Titan Challenge (Strongfit), Floorball, 3-on-3 Soccer Kids, Passport to Fitness (Gymnastic), Zumba & Basketball. “This year’s event will be bigger than the last in terms of the number of athletes participating and public awareness, as the culture of triathlon continues to grow year by year in Malaysia. Challenge Iskandar Puteri will surely be an experience to look forward to by all, athletes and public alike” – Keld Kristiansen, Carbon Sports Sdn Bhd.

This year’s edition will see the participation of over 800 athletes, led by Cameron Brown, a legend among triathletes who at 43, is still competitively racing around the world, clocking impressive times and pushing the limits beyond his age. Cameron will also be a keynote speaker in the Challenge High Performance Interactive Clinic, which is free for registered participants of Challenge Iskandar Puteri 2017 and available for the general public as a paid event. He, alongside Fredrik Croneborg, another well known international triathlete also competing in this year’s race, will share training, preparation and race techniques applied by professionals competing in the Challenge family races. Other notable professional triathletes who are competing this year are Mitchell Kibby, Laurel Wassner, Kathryn Haessner, Nicholas Baldwin, Anna Eberhardt, Lachlan Kerin, with more to confirm over the next few weeks.

Athletes will be flagged off from Puteri Harbour Retail Precinct; a part of the mixed development of Puteri Harbour waterfront, which is a perfect venue for a triathlon with its two levels of many cafes, restaurants, retail outlets and Hotel Jen Puteri Harbour, overlooking the beautiful marina and Straits of Johor.  The surrounding area of Iskandar Puteri is also becoming a major international destination thanks to theme parks such as LEGOLAND Malaysia Resort, SANRIO HELLO KITTY TOWN, and Thomas Town, all of which are owned by subsidiaries of Themed Attractions Resorts & Hotels Sdn Bhd. The destination also features the Mall of Medini and EduCity’s training facilities.
“We are very pleased to support this unique sporting lifestyle event once again and to host the participants at our premier family and lifestyle destination.  Families and athletes competing in Challenge Iskandar Puteri 2017 will have the opportunity to experience our diverse range of entertainment, dining and hospitality options while spending quality time together here in Puteri Harbour Retail Precinct,”  – Philip Whittaker, Chief Commercial Officer of  TAR&H.