CAMBRIDGE, Mass., March 3, 2017 /PRNewswire/ — Superpedestrian, maker of the award-winning Copenhagen Wheel, has been named as one of the top 25 most promising startups by CNBC for Upstart 25. The exclusive list, which includes companies from across the world, celebrates the most disruptive startups on their way to becoming household names. With Superpedestrian’s focus on transforming personal transportation, CNBC calls the company a “pedal-powered, urban Uber rival” and declares the Copenhagen Wheel a “hip urban vehicle for the masses.”

Superpedestrian’s Copenhagen Wheel is a semi-autonomous vehicle that transforms almost any bike into a smart, electric hybrid by replacing its rear wheel. It was designed to preserve the pure experience of riding a bike, including the delicate motions of balancing and steering while providing the rider with superpowers. Special sensors and computers learn how a rider pedals and integrate organically with his or her motion, amplifying power up to ten times. It also provides a wealth of data to enhance cycling and physical wellness, and a self-diagnostic system within the wheel, designed to increase safety and reliability. Personal data and ride modes are accessed through a mobile app that partners with the Copenhagen Wheel in real-time.

“We packed a sophisticated electric vehicle into the rear wheel of a bicycle,” said Assaf Biderman, founder and CEO of Superpedestrian. “It allows us to transform the quality of products in the industry, remove middlemen, and make technologies that have never been available on electric bikes affordable to mass markets.”

Riders can get a customized Copenhagen Wheel that will perfectly fit the bike they love. For more information and to buy the Copenhagen Wheel, please visit

About Superpedestrian
Superpedestrian is a personal robotic mobility company. Founded out of MIT with operations starting in 2013, Superpedestrian’s mission is to develop new vehicles for personal transportation offering compelling alternatives to the car as we know it. Its first product is the Copenhagen Wheel, a robotic wheel that turns almost any bike into a smart electric hybrid. For more information about Superpedestrian and to order the Copenhagen Wheel, please visit