ZAGREB, Croatia – This week, sixty Dahon distributors and suppliers gathered from all over the world for the 4th Annual Dahon International Distributors Conference (DIDC), held in Zagreb, Croatia. Participants heard forward-looking plans as well as changes in Dahon’s global management board. One of the major announcements made during the week was that all future Dahon bikes for the European market will be made directly in Europe.
There was a buoyant mood at the summit meeting of Dahon’s worldwide distribution partners which Bike Europe joined. The leader in folding bikes discussed with its distributors topics including marketing and business issues, production and logistics, supplier-distributor interaction, as well as future sales strategies. The preview of the company’s 2012 product range, to be officially launched at Eurobike, was a further highlight of the event. A marketing strategy aimed at building on Dahon’s leading market position was also announced.
Dahon moves all European production to Bulgaria
As part of a significant supply chain overhaul, beginning in 2012 all Dahon brand bikes destined for Europe will be made in Bulgaria. In a strategic partnership with Maxcom Ltd., the company is setting up a full-scale production base at one of the most modern facilities on the continent. All of the bikes for the European market will be made at the ISO 9001:2008-certified facility in Plovdiv, which specializes in the manufacturing of bicycles and features state-of-the-art machining technology and modern quality inspection equipment.
This factory will include a dedicated production area, bespoke assembly lines, and have dedicated, on-site personnel working in the critical functional areas necessary to maintain consistency in production and ensure all schedules are met.
Outside Europe, Dahon will continue production at its main factory in Shenzhen, China, and has plans in place for a completely new factory in central China, with an initial production capacity of 700,000 bike units per year. Another facility, near Beijing, produces Dahon bikes for the Chinese market, a market that continues to grow strongly for the US-based company.