DOVER, N.J., Feb. 2, 2017 /PRNewswire/ — Today, Casio G-SHOCK announces its first-ever collaboration with bike shop turned international street style and cycling brand, Chari & Co, on a limited edition men’s GA500 watch. Located in the heart of the Lower East Side in New York City, Chari & Co is an internationally recognized brand, known for their stylish and durable urban apparel, accessories, and cycling goods. The GA500K watch will be the first collaboration between the two brands, both of which share a Japanese heritage and a commitment to delivering on toughness.

On the significance of this exciting collaboration, professional cyclist and Chari & Co ambassador John Kniesly a.k.a. K-tel states, “It’s really fascinating to be a part of a collaboration between G-SHOCK, a company whose product brings to mind style, dependability, and durability, and Chari and Co, whose roots are at the center of a culture where those qualities are of huge importance.  The design of the watch itself is directly inspired by the bike frame, the focal point of any bicycle.  A good bike frame needs to be built with precision and accuracy, and the G-SHOCK is known for its precise time-keeping.  The two exist on the same level.”

The design of the GA500K limited edition watch is inspired by the three main components of a bicycle, forming a triangular geometric pattern in shades of black and olive. This motif has been previously featured in Chari & Co racing apparel. A newer case design for G-SHOCK, the GA500 model features a wider face, with a retrograde second hand for the stopwatch and countdown timer.

The GA500K comes equipped with legendary G-SHOCK structure of Shock Resistance and 200M Water Resistance, a LED Light, 48-city World Time, 5 Daily Alarms, a Retrograde 1/100th-second Stopwatch with Target Time Alert, Countdown Timer, as well as a unique Hand Retract Function which shifts the analog hands away from the digital display during timing measurements. All this in a 48.9mm case.

The GA500K will retail for $190 and will be available for purchase beginning in February 2017 at the Chari & Co NYC storefront, as well as, and the G-SHOCK Soho Store.

For the launch of the new G-SHOCK x Chari & Co timepiece, a video was created to showcase the versatility of the watch. Take a look here:

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”