In honour of the Giro d’Italia 2018 ‘Big Start’ in Israel in May, landmarks were illuminated in pink last night, marking the route of the race – Bridge of Strings and City Hall in Jerusalem, Tel Aviv City Hall, Beer Sheva City Hall and Amphitheater, Haifa’s Sammy Ofer Stadium, Route 90 entering Eilat.
Tens of landmarks along the Giro route in Italy were also simultaneously bathed in pink last night. Pink is synonymous with the Giro, as the race leader famously wears a pink jersey throughout the competition.
TEL AVIV, 23 January 2018 – Marking 101 days before the start of the 101st edition of the Giro d’Italia – one of the world’s most significant sporting events – landmarks in major cities throughout Israel and Italy were bathed in pink light last night (Monday night). Municipal buildings, bridges, highways and historical sites were illuminated, forming a trail of pink light across the 21 stages of the Giro, which will begin in Jerusalem and end in Rome.
The Giro d’Italia will make history this year. Starting with three stages of the race in Israel, it will be the first time that one of cycling’s three Grand Tour races (Giro d’Italia, Tour de France, Vuelta a Espana) has ever been held outside Europe.
176 of the world’s top cyclists will begin the race on 4 May against the backdrop of Jerusalem’s Old City. Over the following two days, the competitors will ride from the North of Israel to the tip of the Red Sea, taking in breath-taking views from start to finish.
The world’s top cyclists will ride through cities including Jerusalem, Haifa, Zichron Ya’akov, Caesarea, Petach Tikva, Tel Aviv, Beer Sheva, Mitzpeh Ramon and Eilat. The Giro will finish three weeks later in Rome, rather than its usual end point in Milan.
The driving force behind bringing the race to Israel is philanthropist Sylvan Adams, who is the Honorary President of ‘Big Start Israel.’ Adams enlisted the support of various Israeli authorities, including Ministry of Tourism, Ministry of Finance, Ministry of Culture and Sport, Ministry of Public Security, Jerusalem City Council and Tel Aviv City Council.
The ‘Big Start’ of the Giro d’Italia is the most significant sporting event ever held in Israel. It is also unprecedented in size, as a logistical event in the country. It is expected to attract thousands of tourists, in addition to 22 international cycling teams arriving to compete, while hundreds of millions of viewers worldwide will follow the three days of live broadcasts from Israel.