November 15th, 2017 – PARK CITY, Utah, November 15, 2017 — Sport headphone and technology pioneer Jaybird, announced today that it has hired former Nike Inc. senior leader Jamie Parker as its new president and chief executive officer to lead the brand and accelerate innovation for runners and athletes.

Parker has served in various leadership positions at Nike, and brings a wealth of experience from both global roles based in the U.S. and leadership roles in Europe and Latin America. He most recently served as global general manager of Nike’s Lifestyle Retail Concepts, and previously held roles as general manager of Nike Sportswear in Brazil, and general manager of Nike Manchester United based in the UK. He has held strategy and product roles across Nike’s Football, Baseball & Athletic Training, Running and Tennis businesses. He earned an MBA from Harvard University and an undergraduate degree from Washington and Lee University, where he was captain of the varsity soccer team. He has a great passion for ultrarunning and the outdoors.

“I could not be more excited for the opportunity to work with Jaybird’s team of athletes, employees and retail partners,” said Parker, the newly appointed president and chief executive officer for Jaybird. “Jaybird’s commitment to product innovation and the team’s relentless focus on athlete insights and how to serve our customers better through the powerful intersection of sport, music and technology is really exciting. As an athlete, and someone always looking to push my own limits, I deeply connect with Jaybird’s mission to inspire athletes to perform at their full potential, so this fit is perfect.”