With the new “Your Sport, Your Rules” campaign, Suntory Beverage & Food Malaysia Sdn. Bhd launched Lucozade Sport™ carbonated variant recently.
UK’s number 1 sports drink, is now available in refreshing original and lemon flavours for sports enthusiasts and active individuals to fuel and hydrate with this new isotonic carbohydrate-electrolyte drink.
At the launch, Malaysia’s fastest marathoner in 2016, Edan Syah, an advocate of the brand, shared insights on hydration. Hafiza Othman, Triathlete & Ironman Langkawi 2016 Finisher was also a guest speaker who shared her insights into the importance of hydration for sports.
“Keeping hydrated during a run is vital. As a marathoner myself, I can say that when it comes to a long run, proper fuelling is key. It is always important to plan ahead and a typical thirst quencher could come in the form of Lucozade Sport™,” said Edan Syah.
“Whether your preference is to have carbonated or still isotonic drink, the important thing is to keep hydrated, and I’m glad that Lucozade Sport™ has also added a carbonated variant to its range to appeal to a wider number of runners”.
Triathlete Hafiza Othman also suggested that doing a sport that requires the completion of three continuous and sequential endurance disciplines needs that much more focus.
“Your focus can be interrupted by dehydration. It is safe to say that when you are presented with an isotonic drink during a triathlon, it is refreshing and thirst quenching. The humidity of this country can also really get to you when you’re in the midst of a challenge, so hydration is definitely your utmost priority.”
The event ended with an exciting edge for the media: Lucozade Sport™ TriFit Challenge. This activity included resistance running, dynamo cycling and football dribble and score challenges.
As part of the launch campaign, the Lucozade Sport™ roving team is cruising around Klang Valley to showcase and sample its brand new carbonated variant to Malaysians. Lucozade Sport™ will also be the official isotonic partner at Standard Chartered Kuala Lumpur Marathon 2017, hydrating runners throughout their journey to the finishing line.
Lucozade Sport™ cans are available at hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide at a recommended price of RM2.20.
For more information about Lucozade Sport™ and other upcoming activities, follow www.facebook.com/LucozadeMalaysia.