SYDNEY: Through one voice, fans all over the world can show their support for cyclist Azizulhasni Awang ahead of the London Olympics via Visa’s “Go World” initiative.

Simple and encouraging words like “Azizul, you can do it”, will surely inspire Azizul to defy the odds in his second Olympic outing.

The “global cheer” campaign is the core of Visa’s Olympic Games marketing approach and the largest effort in its 25-year involvement in the world’s biggest sporting event.

Using the popular social media platforms together with television and digital advertising, fans can create and submit a “cheer” in the form of a one-click cheer or a photo or video on Visa’s facebook page (

Followers of Azizul can also contribute by submitting a one-click cheer on Visa’s YouTube channel (, and through integration with partner websites including, Yahoo! and Sports Illustrated.

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