This year’s Santos Tour Down Under (TDU) has created history, smashing all previous TDU economic impact and event specific visitor results.
Announced by Leon Bignell today, Minister for Tourism, the latest independent research data has revealed the 2017 TDU injected a massive $56.5 million (up from $49.6 million in 2016) into the state’s visitor economy and created the equivalent of 683 full time jobs.
The TDU also attracted a record number of spectators with almost 840,000 fans lining the streets and approximately 43,000 cycling fans making the journey from interstate and overseas for the event (compared to 39,000 last year).
Next year marks the milestone 20th year of the TDU and Minister for Tourism Leon Bignell is aiming even higher, to hit the magic million mark for spectators.
“These results are fantastic and speak volumes for the support the TDU receives from both cyclists and cycling fans across the globe. But we want to put the challenge out to everyone next year to smash the attendance record,” said Minister Bignell.
“This year’s event had so many highlights, from Peter Sagan wearing the rainbow jersey on the start line to Aussie sprinter Caleb Ewan, taking out four stages and Richie Porte taking overall honours,” he said.
“It was also terrific to see the biggest ever contingent of international teams riding in the Santos Women’s Tour.
“Mark 13-21 January on your calendars and get involved in the 20th celebrations of the TDU – let’s aim for a million spectators and make the event bigger and better than ever.
“If you’ve never been to a TDU make sure you make it out to at least one stage and witness the biggest bike race outside of the Tour de France.”
Highlights from McGregor Tan Research for the 2017 Santos Tour Down Under include:
- • 840,000 spectators along the race route. This is an increase on the 2016 spectator figure of 795,000.
- • 43,000 visitors (in scope) travelled specifically to South Australia to attend the TDU (national and international). This is an increase on the 2016 number of in scope visitors which was 39,000.
- • An economic impact of $56.5 million was generated into the state’s economy. In 2016 the event generated an economic impact of $49.6 million.
- • The event provided 683 full time equivalent jobs, compared to 613 in 2016.
The TDU will celebrate the twentieth edition of the race in 2018. The nine day festival is always highly anticipated on the major events calendar.
“Today’s results announcement comes with confirmation of our event dates for 2018 which is fantastic, still making us the first UCI WorldTour race on the calendar. Plans are well underway and we hope to have some surprises for the fans,” said Mike Turtur, Race Director.
The 2018 Santos Tour Down Under will be held from Saturday 13 January until Sunday 21 January.
Race routes for the men’s and women’s races will be revealed in July/August 2017.