Ride with Swire 2014

It’s the year end holiday spirit and in conjunction with the opening of their new branch in Kota Kemuning, Swire Motors organised a Fun Ride around the neighbourhood to mark the occasion.

About two hundred families, friends and Ride Ambassadors came out in full force on beautiful Sunday morning with good weather and bright blue skies. Parents brought their kids in tow on their own bicycles while some thumbed a ride in child seats behind their parents whom looked like were quite used to the arrangement.

Everyone was eagerly awaiting the flag off by Volkswagen Malaysia Director Miss Martini and Christopher Leow, Marketing Manager of Swire Motors, and rode off with great enthusiasm and exuberance. The 20 kilometer ride took them around the Kota Kemuning neighbourhood, venturing down to Bukit Rimau before making a loop around Kampung Jalan Kebun and back to Kota Kemuning.

Ride with Swire 2014

The entourage was led by a Marshall Volkswagen Beetle and stopped to regroup at two points along the route. Police escorts rode along side ensuring the safety by clearing traffic and manning intersections. Traffic was low on a Sunday morning on scenic neighbourhood roads as we meandered through to the morning market in Kampung Jalan Kebun. The locals bustling around with their weekly marketing purchases greeted us with smiling faces.

As they cycled on, many of the children got more excited and started to ride off more quickly than their parents. 13 year old Sean rode his bike confidently and said he oftens ride with his aunt. The Ride Ambassadors were cycling on Birdy bikes loaned by GW Cycle (bicycle boutique) in Kota Kemuning. A few other guys were also seen riding Carry Me foldable bikes which look like miniatures with 8 inch wheels and weighing 8 kilograms.

Thule Chariot child carrier in tow

Thule Chariot child carrier in tow

Ivan Chan looked like he was cycling a modern stylish trishaw on his touring bike while towing a Thule Chariot child carrier behind him along the entire route. His grandson was comfortably seated in the Thule Chariot which has adjustable suspension for a smooth and stable ride. To keep the pace and momentum going to tow the carriage, Ivan had to keep pedalling the whole way without stopping.

Sadly the ride ended too quickly and everyone had arrived safely at Swire Motors for refreshments and await their chance at the lucky draw featuring Volkswagen goodie bags, Thule knapsacks and the grand prize of a Thule Passage 2 rear bike rack.

Swire Motors, Thule, Baikbike.com, GW Cycle, PCC Malaysia and Ebakz Sports were the sponsors and organisers of this fun Ride with Swire.

View more photos on Facebook.

Ride with Swire 2014

Ride with Swire VIPs

Ride with Swire 2014

Ride Ambassadors

Ride with Swire 2014

Swire Motors in Kota Kemuning

Ride with Swire 2014

Marshall Volkswagen Beetle

Ride with Swire 2014

Passing by Chung Hwa school in Kota Kemuning

Ride with Swire 2014

Regroup point at Kampung Jalan Kebun

Ride with Swire 2014

Ride with Swire 2014