Shred is proud to unveil a Kickstarter campaign for its Shred Boost sunglasses, performance shades that combine high-tech lenses and lightweight frames to establish a new standard in optics designed for an active lifestyle. Super early bird pricing for the crowdfunding campaign starts at $110 (the sunglasses will ultimately be available through Shred’s website at prices ranging from $160 to $200).
The sunglasses are engineered by Ted Ligety, a two-time Olympic gold medalist and five-time World Champ in alpine skiing, and Carlo Salmini, a materials engineer and graduate of the MIT Sloan School of Management. After struggling to find gear that truly met their needs, the two banded together 10 years ago to create Shred. Today, the company makes goggles, helmets, sunglasses, and protective equipment for mountain biking, skiing, and snowboarding. Shred Boost sunglasses are their latest offering.
“There’s no substitute for quality shades,” said Ligety. “Yet for years an industry dominated by giants has done little to fuel progression, touting the benefits of lens materials and frame designs that are riddled with compromises. That’s why we’re out to change the game. Our frames and lenses establish a new standard in durability and optical precision—while also proving that style need not come at the expense of performance.”
The sunglasses use high-grade urethane lenses—a material typically reserved for luxury shades—instead of the polycarbonate or CR-39 lenses that are prevalent throughout the industry. Although polycarbonate lenses offer subpar optical precision and CR-39 lenses have poor impact resistance and durability, these lens materials are used in nearly all sunglasses designed for an active lifestyle. Crafted in Japan, Shred’s liquid-cast urethane lenses are lighter and provide exceptional durability and optical precision. Less than 14 percent of the world’s sunglasses feature lenses made from urethane-based materials.