State Bicycle Co. http://www.statebicycle.com – known for producing high quality bikes and well thought out aesthetics announces a partnership with Twentieth Century Fox Consumer Products (FCP) and The Simpsons.
This March sees the launch of The Simpsons inspired product range. The range consists of three limited edition collections of complete bikes and frame sets featuring one of the three iconic designs; the Bart & Crossbone, the Springfield Character Wrap, and the Color Block. Each collection has its own line of apparel to match which consists of a cycling bib, jersey, socks, and cap. In addition, limited edition jerseys featuring iconic characters such as Otto Mann and Itchy & Scratchy will be offered later this year, as well as accessory collections inspired by Homer’s favorite snack which range from saddles to bottles and backpacks.
“We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,” says Mehdi Farsi, co-founder of State Bicycles. “We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”
Sandra Vauthier-Cellier, SVP Fox Consumer Products EMEA added, “We are delighted to partner with State Bicycle Co on this stylish urban cycling collection. The unique designs are a mix of both subtle and direct references from The Simpsons, making the eye catching and contemporary product range ideal for both fans and cyclists alike”.
Bikes Available in Styles:
- Color Block
- Springfield Character Wrap
- Bart & Crossbone
- The Simpsons limited edition complete bikes – $499
- Frame Sets – $199.99
- Apparel – Jerseys $69.99, Socks $12.99, Caps $14.99, Bibs $59.99
Availability: March 2017 through Statebicycle.com, statebicycle.co.uk and State Dealers.
About State Bicycle Co:
A global bicycle manufacturer, distributer and retailer based in Tempe, AZ. Since State Bicycle Co.’s launch in 2009, it has become a leader in urban cycling. Backed by more than 10 years of industry expertise and business success State Bicycle Co. continues to grow the customer base by introducing quality bikes, well thought out geometry and well spec’d components at a honest price. State Bicycle Co. has a history of working with great brands such as The Hundreds, Wu-Tang Clan, Budweiser and Uber and continues to bring a quality product at an honest price to the urban bike culture. www.statebicycle.com – @statebicycleco