Los Angeles –May 16, 2017 – Thousand Helmets (www.explorethousand.com), creators of classically-designed and innovative bicycle helmets, celebrates the company’s second anniversary with the debut of their new Epoch helmet line.

Embodying the spirit of heritage design, the Epoch product line is elevating the brand’s current offerings with advanced colors, materials, and finishes. The new line tells a story in design as well as a story in Thousand’s evolution as a brand.

From what started as a mission to simply get more people wearing helmets and a fascination with heritage design and iconic stories from our past, Thousand quickly positioned itself as the brand for modern urban cyclists. Thousand continues to pay homage to their signature Heritage Collection of helmets that are the crossroads of vintage moto and modern minimal.

 “We wanted to tell our story authentically and felt that our second anniversary was an opportunity to progress our brand,” notes Gloria Hwang, co-founder of Thousand. “We believe that the story behind the product is as important as the product.”

The Epoch line embodies an expression of a time in history or a person’s life, with the new collection inspired by the past tales of Steve McQueen and the iconic Bel Air Cadillac as well as the Nordic Modernism.  These stories are a nod to the past and were influential and aspirational to the product development team.

The new Epoch colors are Speedway Creme, Willowbrook Mint, and Nordic Wood, which is created by a color water dipped technology. Advanced features include vegan leather straps, copper hardware and the signature PopLock system that allows the cyclists to easily lock the helmet to the bike as well as a magnetic buckle for a one-hand fastener that’s pinch-free.

Thousand is committed to help curb the impact of bike accidents, promote active and community living, and make quality product without causing unnecessary harm to the planet. Thousand is proud to be a member and is committed to the “1% for the Planet” organization(www.onepercentfortheplanet.org), where the proceeds go towards environmental causes that help create a healthy planet.